Jana Eggers, CEO of AI startup Nara Logics, wants everyone to understand AI. In her five minute Signal P&G talk at Shift Forum, she explains that in the end, it's just math and a lot of data -- and that data increasingly will be coming from businesses of all stripes, not just the big tech platforms. Jana Eggers: Wow! What a day it has been. I'm nervous to stand up here in front of you all because of all the greatness that has been shared on the stage. Thank you for taking a few minutes with me.

It might sound unlikely that the answer to all your skincare questions is a selfie, but artificial intelligence is increasingly making that a possibility for women looking to improve their skin. Skin analysis applications that use AI-technology, like Olay's Skin Advisor, can provide you with a skin assessment in the click of a (camera) button, by analysing a picture of your face, alongside a short questionnaire about your skin concerns. This analysis can help take some of the guess work out of your skincare choices, by highlighting the areas of your face you may want to focus on (for example, smile lines or forehead wrinkles) and the perceived age and quality of your skin. Most applications also recommend targeted skincare products that might be suitable for you, cutting out some of the trial and error of searching a crowded beauty hall. Olay have dubbed their web-based platform a "personal at-home beauty advisor" and the process is certainly accessible, with most of the online and app-based programs that use AI-technology available completely free and on-the-go.

BARCELONA, Spain--(BUSINESS WIRE)--Today, global skincare brand Olay celebrated its Mobile World Congress debut with the global launch of Olay Skin Advisor, a new platform designed to help women better understand their skin and find the products best-suited to their personal skincare needs. Rooted in a suite of artificial intelligence technologies, Olay Skin Advisor marks the first application of deep learning in the beauty industry, arming women with the knowledge they need to care for their skin and better navigate the often-confusing beauty aisle. "Shopping for skincare has never been more overwhelming, as women are faced with thousands of products and promises," said Dr. Frauke Neuser, Principal Scientist for Olay. "Olay's research shows that browsing the shelf is the #1 purchase influencer for women, yet 1/3 of women do not find what they are looking for. We saw an opportunity to help women understand their skin better than ever, before they even step foot in the store. Our solution is Olay Skin Advisor, which uses artificial intelligence to deliver a smart skin analysis and personalized product recommendation, taking the mystery out of shopping for skincare products."